Syed Yahya

About

Big-company discipline, for businesses that aren't big yet.

Built by SAB is a small Singapore studio run by Yahya and Sheikha. Yahya builds the apps and systems; Sheikha helps people find them. We bring the way big projects are run (clear requirements, proper testing, a real go-live plan) to small and growing businesses, and we stay after launch.

Tell me what you needVisit Built by SAB

Through my studio

What you get when you work with us

  • Enterprise discipline, sized for you

    Requirements, testing and go-live planning from enterprise projects, without the enterprise overhead.

  • We speak business, not just code

    Purchase orders, invoices, payments, rosters, payroll. We've worked inside real finance processes, so we skip the translation.

  • Your team will actually use it

    Every build ends with a friendly handover and a simple guide, so it gets used, not just launched.

  • We stay after launch

    Fixes, support and improvements. "Operate what we build" is a principle here, not a sales line.

How we work

Six principles

Six rules I build by, and where each one shows up in real work.

  1. Solve an actual problem.

    Every project starts from the real process, from purchase order to payment or from application to payslip.

  2. Remove unnecessary work.

    Self-started Excel analytics and Power Automate workflows that my team adopted.

  3. Keep complexity behind the interface.

    A custom user manual and remote training for 170+ stakeholders on a new e-Invoicing process.

  4. Build for mobile first.

    On the workforce platform, applying, onboarding and clocking in all work from a phone.

  5. Ship securely.

    Role-based access, mandatory staff MFA, encrypted sensitive fields and a full audit trail.

  6. Operate what we build.

    L2 and L3 support after go-live on enterprise systems, and staged, tested releases on the platforms I build.

The people

Yahya & Sheikha

Syed Yahya

Builds the apps and systems, and is involved in every project from start to finish.

Six years as an SAP consultant on systems for an airport operator, a maritime statutory board and a public healthcare finance provider: e-procurement and e-invoicing links, a data migration, bank payment integrations, and keeping live systems healthy.

Sheikha

Looks after marketing, helping what we build get seen.

Leads our Getting found service: launch plans, social media and the basics that help customers find you.

“SAP taught me how a business really runs, from purchase order to payment. Honestly? I think it's the best business software ever made. Built by SAB brings that discipline to businesses that don't need it (or can't afford it) yet.”
Yahya

On weekends I emcee weddings and events, so I can explain a system to your parents and hold a microphone at the same time. I also run jargon-free AI sessions for people who didn't grow up with it.

Read the climb: from the Normal stream to NUS

The name

Why “SAB”?

SAB is our first son, Syed Abu Bakar. His very first word was "car".

So that's our email: car@builtbysab.com. He insisted.